The Z Group
200 Main Street Southwest,
We hope this message finds you and your family healthy and well. The most important priority for all of us is the health and wellness of those we love. We must take care of them.
As a result of the Covid-19 pandemic, the security of yourself and your family may feel more threatened than ever before. We’ve spoken with many of you to answer your questions and talk through your concerns. A few of you have been able to maintain business as usual, while most of you have had your professional lives severely disrupted. Regardless of where you find yourself on this spectrum, The Z Group is here for you.
In times of uncertainty, we believe what is most important becomes clear. These times are bringing our planning methodologies into focus. Our approach, avoiding financial failure, may have originally seemed academic, theoretical, or perhaps even unlikely. Addressing threats with the worst consequences first, prioritizing liquidity, and behaving properly allows for the most confidence in uncertain times like today.
When faced with uncertainty, it is human nature to seek comfort in things that provide immediate gratification or to just ignore our current reality. You depend on us to proactively engage in both good times and bad. While conversations in the good times are more enjoyable, it is the decisions made during adversity that can have the greatest impact. Let’s not leave it to chance.
Our firm is no stranger to utilizing technology and to conduct meetings virtually. This is not a new concept for us and there is no reason that we cannot “meet” together during this time, in fact, that’s what we’re here for. Whether it’s conversations about mortgage interest rates, investments, savings, taxes, insurance, debt strategies, or you just need a calming voice, we are here. We want to do our part and make a contribution where we can – whether you are a client or not.